Tata Motors’s Jaguar Land Rover Turnaround Strategy

JLR, which had been hit hard by trade tensions between China and the US, the low demand for diesel cars in Europe, and worries over Brexit, announced a turnaround plan on October 31, 2018. N Chandrasekaran (Chandrasekaran), chairman of Tata Motors, said, ”In JLR, market conditions, particularly in China, have deteriorated further. To weather this volatile external scenario, we have launched a comprehensive turnaround plan to significantly improve our free cash flows and profitability. The leadership team at JLR is in mission mode to achieve the deliverables under this plan..